2015 Tablet and Mobile Trends Summary
The astronomical growth rate on mobile devices (iPads, tablets, smartphones) starts to plateau in 2015... reaching a more mature/saturated position in the industry. Larger screen smartphones ("phablets") are a big hit. iPads, tablets and smartphones share of the market is massive. Studies now indicate that a significant portion of consumers primarily use mobile devices to interact online.
68% of the S&P 500 companies have responded by investing in making their websites "responsive" and able to be consumed on mobile devices. Unfortunately 68% of them use non-responsive, non-SEC compliant PDF to show their annual report and 90% use PDF to show their proxy statement. IR documents have not reacted well to the changing mobile user base. Learn more about responsive in our article "Responsive Documents: the Best Idea You Shouldn't Use?"