The movement to mobile Internet use has skyrocketed over the last few years and shows no signs of slowing down, with over half of all Internet traffic now coming from mobile devices.1 In 2018, the ownership of smartphones (77%) passed the ownership of desktops and laptops (73%).2 Tablet ownership continues to rise at 53%.2 Our study of the S&P 500 shows that 90% of the S&P 500 have transformed their websites to be mobile-friendly.3 The continued movement to mobile will only accelerate with a projected 50 billion connected devices by 2020.4
But the movement to support tablet and mobile investors is slow to adapt to the reality, with only 15% of the S&P 500 presenting their Proxy Statement in a format better than PDF.3 The efforts these companies take to make Proxies easier to read (by adding a proxy summary, as 67% of the S&P 500 has done3) is squandered by presenting this information in a poor format for mobile investors. This disconnect is a significant issue companies can improve upon quickly and easily by using Interactive products like EZOnlineDocuments.
1 Share of mobile phone website traffic worldwide 2018, 2018, Statistica
"In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. Mobile currently accounts for half of all global web pages served."
2 Mobile Fact Sheet, February 5, 2018, Pew Research Center
93% of Americans making $75,000 or more own a smartphone."The share of Americans that own smartphones is now 77%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011."
3 Annual S&P 500 Study, August 2017, EZOnlineDocuments
90% of S&P 500 websites and IR sites are mobile-friendlyS&P 500 companies have made a good effort to make their documents easier to read: 77% have an introduction section in their Annual Report and 67% have a proxy summary in their Proxy StatementFew S&P 500 companies present their information in a format better than PDF (29% for Annual Reports and only 15% for Proxy Statements).
4 Why Successful Businesses Have Shifted Focus To Mobile-First, February 23, 2018, Inc.com
"Designing for mobile can't be an afterthought. In fact, it's often where you should start.""...consumers have been conditioned by mobile experiences to expect a level of convenience and personalization from which there's no going back. Mobile has fundamentally changed how people interact with the world around them and what they're willing to put up with.""And as more people make the transition from face-to-face and even desktops to mobile, your digital presence has to accommodate it or they'll take their business elsewhere."