Tablet and Mobile Trends Summary

How adults in the United States access the internet has undergone significant changes over the past several years. As of 2016, 77% of adults own a smartphone, which is the same number of adults that own a desktop/laptop (78%).2 Continuing the internet device movement, 51% of adults in the U.S. own a tablet device.2 However, U.S. adults spend twice as much time on the internet on their mobile device as on their desktop/laptop, and 18% of U.S. adults consider themselves "mobile-first,"3 making mobile devices a prime viewing platform for everything internet based. U.S. seniors (aged 65+) have not been left behind: 42% own a smartphone and 32% own a tablet.4

Ignore mobile at your peril.

No matter how long your company tries to ignore it, fight it, and ineffectively hide from it, mobile technology will take over the internet.
—Inc.com, 20175

80% of the S&P 500 companies have responded to this new way of viewing online material by investing in making their websites "responsive," and thus viewed easily on mobile devices. Unfortunately, 70% of the S&P 500 companies use the non-responsive, non-SEC compliant PDF to publish their Annual Report online and 89% use PDF to publish their Proxy Statement online.6 With this continued PDF publication, IR documents have not reacted well to the changing mobile user base.

Companies like the S&P 500 can cater to their mobile investors by creating mobile-friendly, responsive online documents. When companies post an Interactive version and a PDF of the same document, 96% of investors view the Interactive version, while only 4% download the PDF.6 Bringing your online documents into the mobile age is cost-effective and worthwhile, considering the movement toward mobile usage. The data says it all: Invest in mobile, interactive documents, and you invest in your clients.

Americans own tablets (50%) and smartphones (78%)
EZOnlineDocuments' S&P 500 Study
US Adults - Device Ownership
EZOnlineDocuments' S&P 500 Study

Mobile Trend Articles

  • (Jun 2017) EZOnlineDocuments: Behavior Study – Investors and Online Documents
    "Investors overwhelmingly pick the Interactive version of a document over the PDF version 96% of the time."
  • (Jan 2017) PewResearchCenter: Mobile Fact Sheet
    "Today just over one-in-ten American adults are “smartphone-only” internet users – meaning they own a smartphone, but do not have traditional home broadband service."
  • (March 2017) Fetch: What Mobile-First Consumers Want from Brands
    "87% of Mobile-First audience are reading newspaper content on their devices every week."
  • (May 2017) PewResearchCenter: Tech Adoption Climbs Among Older Adults
    "...smartphone ownership among seniors whose annual household income is $75,000 or more increased by 39 percentage points since 2013 – 15 points higher than the growth reported among seniors overall."
  • (Jan 2017) Inc.com: Why Your Company Needs to Focus on Mobile Design
    "If your business wishes to survive, it must be adaptive."
  • (Sep 2016) EZOnlineDocuments: The Second Annual EZOnlineDocuments' S&P 500 Study
    "Our second annual S&P 500 study revealed dramatic growth in the number of companies who have invested in making their websites (and IR websites) mobile-friendly. The percentage increased from 68% to 80%."

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